When the private hire market started to grow in the capital in 2014, thousands of drivers joined the industry seeking to better themselves and earn an honest living. It was an exciting time, with Uber leading the pact through their industry-leading technology, strong branding and referral schemes.
Looking back, a driver’s role had just one purpose, to transport riders from A to B. This somewhat limited the earning potential of the driver, as their work depended on the operator and rider demand. Over time, more operators have joined the market, offering various incentives to drive for them but the functionality of the driver and the vehicle stayed the same, only the app used really changed.
The current crises caused by Covid-19 however has somewhat opened up the doors of possibility through innovation and demand. We’re now seeing drivers pivot to provide a whole wealth of products and services. From dropping off food and snacks with Uber Eats and Deliveroo to delivering parcels to those in need with companies such as Hermes and Amazon Flex, things quickly changed for drivers.
Uber then announced a new service called Uber Medic, giving NHS and social services staff 25% off rides, providing a key role to communities across the country. This has all occurred in a relatively short space of time as operators, drivers and pco car rental companies seek to address the current economic issues facing them.
Despite the hardship Covid-19 is causing, there is a silver lining. The role of the self-employed driver is changing, and for the better. No longer restricted to one service or product, there’s now a wealth of opportunities at their disposal. With online shopping only set to accelerate, as the public becomes climatised to its convenience, we’ll see the demand for deliveries rise.
Otto’s founder and Director has noticed the trend, stating ‘ When we come out of lockdown it will be important for drivers to flex to seek multiple income streams to make up for the initial fall in ride hailing income over the summer months. Furthermore they may need to change their working hours as demand may switch to day time as people avoid public transport on their daily commute or whilst evening trade is affected if bars, restaurants and cinemas are on extended lockdown.”
Written by Richard Tester